Article
The Difficult Journey of Entering the Market: :
Algorithms and the Need for Capital
Article developed by Cícero Lopes, with the support of AI
02/01/2025, atualizado em 02/01/2025
In recent years, entering the market, particularly in the creative and entrepreneurial sectors, has become increasingly difficult. While talent and dedication once drove success, today’s landscape presents significant obstacles for those without the capital to invest in advertising and engagement, creating a divide between those with resources and those just starting out.
Social media algorithms now prioritize sponsored content or those with a solid paid engagement base, making it harder for new professionals to gain visibility. These algorithms have become invisible barriers, requiring investment to break through. Social media platforms, once tools for connection and promotion, are now business platforms where those who pay have the advantage, leaving emerging talents marginalized.
Technological Advancement x Knowledge Gap
While advancements in digital marketing offer new tools, they also create a knowledge gap. Without training in SEO, content strategy, paid ads, and marketing automation, achieving significant visibility is nearly impossible. Today, success requires more than a good product; it demands a strategic understanding of algorithms, content positioning, and audience engagement—skills that are out of reach for many new professionals without the capital to invest.
Furthermore, the cost of entering the digital world has risen. Marketing tools that were once affordable now require expensive subscriptions or ad packages. New professionals must compete with established businesses that have large engagement and advertising budgets, perpetuating a cycle where those with capital dominate, and newcomers remain invisible.
The Visibility Challenge in a Saturated Market
The main question is: how can new professionals or small business owners compete in this unequal landscape? Talent, creativity, and innovation are essential, but without the investment to engage effectively, these qualities can be drowned in the overwhelming content online. Creating and promoting work becomes a constant struggle, requiring not just skill but marketing expertise.
Towards a Solution
This situation prompts an important question: Are we building a digital market where only those with capital and technical knowledge can thrive, or can we create a more accessible environment where talent and creativity matter?
While algorithms and capital requirements persist, adapting and finding creative solutions is crucial. Collective efforts to democratize knowledge, create collaborative spaces, and build support networks among professionals can help address these challenges and create a fairer market where talent can truly shine.
Cícero Lopes
Journalist Illustrator and Graphic Designer